More storytelling coming to Bloomberg Television

Michael Sebastian of Advertising Age interviewed Justin Smith, CEO of the Bloomberg Media Group, about his review of the Bloomberg media operations during his first few months on the job.

Here is an excerpt:

Ad Age: Does Bloomberg TV need to be more broadly accessible? Would we ever see it as more of a CNBC — or even a CNN — that reaches beyond business media?

Mr. Smith: The vast majority of the content we produce is for the global business community — their business interests, their financial interests, their work-related or professional-related interests. However, we are increasingly growing our media businesses and media platforms around the lifestyle side of this global business audience.

Ad Age: Are we going to see the kind of splashy packaging Josh Tyrangiel brought to Businessweek reflected on Bloomberg TV?

Mr. Smith: Remember I’ve been here four months. Josh began taking on the TV responsibility, plus Businessweek, one month ago, beginning in January, so we’re sort of in the top of the first inning here. But the answer is yes. We’re looking to bring that kind of storytelling to the TV platform.

Read more here.