Joe Pompeo of Capital New York writes about The Financial Times‘ new advertising campaign and the business newspaper’s attempts to gain more U.S. readers.
“The Grand Central campaign, which dovetails with ads in Times Square and on taxi screens throughout the city, is the beginning of a larger marketing push that may eventually spread to other U.S. cities with potential subscribers to the salmon-colored U.K.-based paper and its affiliated digital products, which cost between $27 and $37 a month. (A yearly print subscription is $348.)
“‘We’re focused on making this campaign successful, making sure we make a real splash in New York, and then thinking about where we’ll take it,’ said Grimshaw.
“‘We already have a fantastic audience here in the states, but the potential opportunity for us here is much bigger than that,’ he said. ‘The world economy is becoming more and more connected, and U.S. businesses, whether in New York or across the rest of the states, are becoming more and more focused on what’s happening in the rest of the world.'”
Read more here.
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