More on Reuters Insider launch

Russell Adams of The Wall Street Journal has more details on the launch of “Reuters Insider” this week.

Adams writes, “Over the past two years, the company has built studio hubs in New York, London and Hong Kong and wired dozens of offices to funnel video from its 2,800 journalists into the platform.

“Thomson Reuters executives say users can navigate and organize video. The company acquired a semantic technology company whose software combs video and parses text for meaning. So a search for health-care stocks, for example, will bring up 122 videos in which health-care companies were mentioned, alongside a transcript flagged with links that send the user to relevant parts of the video. The company also has built a Web-based production tool designed to make it easy for research firms, banks and other customers to publish videos.

“Thomson Reuters executives say they have no designs to compete with cable-news providers CNBC or Bloomberg TV. They say shows will have no introductions, production quality will be on the high end for the Web and the low end for television, and that journalists will be instructed to get off camera as quickly as possible, preferably in under three-to-five minutes.”