Categories: OLD Media Moves

More on Bloomberg Television’s HD makeover

Dak Dillon of NewscastStudio.com has posted the second part of his interview with John Newhouse, the creative director of Bloomberg Television, about its high definition redesign.

Here is an excerpt:

Did this make-over include every show on Bloomberg?

We completely redesigned the style, transition wipes and network bumps for Bloomberg Television’s morning programming, including “Inside Track with Deirdre Bolton and Erik Schatzker” (6-8am/ET), “In the Loop with Betty Liu” (8-10am/ET) and “InBusiness with Margaret Brennan” (10-12pm/ET).

We also re-did “Street Smart” (3-5pm/ET) which is our signature show at market close, hosted by Matt Miller and Carol Massar.

How do the new graphics fit with the shows pacing and style on Bloomberg?

The new graphics reflect the pace and energy of Bloomberg TV. Bloomberg Television is known for its worldwide coverage of breaking news, business, politics, world events and the global economy. Our graphics reflect the full span of what we do here.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.