OLD Media Moves

More international coverage coming at Bloomberg TV

June 24, 2009

Felix Gillette of The New York Observer writes Wednesday that the hire of Margaret Brennan to be an anchor at Bloomberg TV signals that the business news channel will begin covering more international stories soon.

Gillette writes, “But Mr. Rhodes seems to have lured Ms. Brennan away from CNBC, in part, by emphasizing the opportunities at Bloomberg to focus on international news stories.

“Prior to joining CNBC, Ms. Brennan majored in foreign affairs at the University of Virginia, studied Arabic at a university in Jordan as a Fulbright-Hayes scholar, and interned at CNN’s international newsdesk.

“‘I’m going to be anchoring there, and hopefully expanding my reporting as well,’ Ms. Brennan told The Observer on Tuesday. ‘It’s a tremendous opportunity to join an already great team. My background and my interest is in international news. I’d love to tap into that. I’ve been covering the consumer and retail for a few good years now at CNBC….I think across the board, you can’t separate the business stories from the international political stories any longer. Covering the global consumer, covering the global markets — all that is going to be a part of the canvas here.'”

Read more here.

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