More details emerge about Bloomberg’s convention mag

Lucia Moses of Adweek has more details about Bloomberg Insider, the magazine that Bloomberg News plans to produce for the Republican and Democratic conventions later this summer that Talking Biz News reported about nearly a month ago.

Bloomberg wants to use the magazine to promote its Bloomberg Government service.

Moses writes, “Pearlstine said Insider, which will distribute 15,000 copies per day, would stand out with its glossy paper stock, slightly oversized format, and local content supplied by American City Business Journals.

“Tim Franklin, a Bloomberg News managing editor and former editor of the Baltimore Sun and Orlando Sentinel, will serve as editor. Politics Editor Al Hunt will lead the reporting, and Arthur Hochstein, a former longtime art director for Time magazine, will oversee the design.

“Copies will be distributed in D.C. as well as at the conventions.

“Bloomberg LP reportedly spent $100 million to launch BGov, but it’s not clear whether the service has met expectations. Since it launched, one of the key people behind its development, Chris Walters, has left. The unit also has been reorganized. Bloomberg LP shares subscriber numbers for its core financial news service, but it’s been mute about how many subscribers have signed up for BGov so far.”

Read more here.