Lewis Dvorkin, the chief product officer at Forbes, writes about some additional changes occurring at the business magazine.
Dvorkin writes, “In fact, beginning in the middle of January, Forbes (remember, we happen to be engaged in all three mediums) will release re-architected channel pages that are a blend of ‘Splash and Stream.’ What does that mean? Well, these pages will merge the best of curated editorial in a flexible, highly visual way with the dynamic nature of blog-like news streams that users can sort and filter by media type (text, video, photos and social) and content type (subject matter, etc.). In other words, news consumers can select different ways to consume the news that interests them.
“These new pages follow the release of re-architected pages for each member of the Forbes 400, the 100 Most Powerful Women and America’s Best Small Companies, among others. And before all that, we launched a new digital publishing platform for our staff members and editor-selected contributors that enables them to build audiences around their expertise. These ‘contributor pages,’ as well call them, will also be significantly enhanced in the coming year, along with an all new home page.
“At Forbes, we’re also stressing what Mike Perlis, our new CEO, refers to as the ‘content continuum,’ that is, creating a ‘platform that allows for content to be contributed from every inch of the continuum.’ As I’ve said in prior posts, ‘every inch’ includes journalists, news consumers — and marketers, too. As Mike goes on to say, ‘The transparent approach to marketers participating in that is happening in a lot of places around the media landscape. Forbes is an advocate for that voice as part of this continuum of content.'”
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