More business news in more ways
Jimmy Holmes, the publisher of the San Antonio Business Journal, writes about the redesign of the American City Business Journals paper.
Holmes writes, “Consequently, creating the new San Antonio Business Journal involved far more than the redesigned newspaper you now hold in your hand. The editorial team has evolved as well, to become a digital-first news-gathering machine, which means we are delivering the news to you across multiple platforms — online and print — as the news breaks and develops over the course of the day and week.
“For our print product, this has meant redesigning not only the look but the very nature of the news we deliver, starting with our cover story, which offers readers a deep dive on an issue or personality that is at the top of the agenda in the local business community. We want the paper, and you, to be part of that agenda-setting process, and our cover stories will open the door to that possibility. Our new reporter pages are designed to provide readers with a textured distillation of the leading stories broken and advanced by our writers online during the week across multiple beats — including health care, real estate, energy, technology, finance and more.
“Finally, the third leg of the redesigned Business Journal focuses on digging deeper into our extensive research base, a major strength of the paper, to provide an expanded amount of information and coverage with our weekly lists. In addition, we will continue to offer news, people and feature content beyond the cover stories, reporter pages and expanded list packages. We provide this news via industry spotlight pages, columns such as SportsView and Marketing & Media, and a retooled records and leads section.”
Read more here.