Under the new arrangement, Money will provide advertising sales support to DailyWorth. The partnership will also include cross-marketing to each brand’ as well as content syndication.
Additionally, advertisers will have the opportunity to buy across other Time Inc. properties, including popular franchises such as Fortune’s “Most Powerful Women.”
Money is the nation’s largest personal finance publication, with a print audience of 6.8 million. Money.com re-launced in June 2014 and is part of the TIME Digital Network. Since launch, Money has seen an average 38 PERCENT increase in unique visitors each month and reached a record high of nearly 5 million unique visitors in October, a 90 percent increase year over year.
DailyWorth has an audience of more than 2 million women. It has grown 200 percent year over year under the leadership of founder and CEO Amanda Steinberg and editor-in-chief Brooke Siegel.
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