Categories: OLD Media Moves

Money magazine strikes deal with DailyWorth

Money magazine announced Tuesday that it will begin a business partnership with DailyWorth, a website that provides financial and career advice to women.

Under the new arrangement, Money will provide advertising sales support to DailyWorth. The partnership will also include cross-marketing to each brand’ as well as content syndication.

Additionally, advertisers will have the opportunity to buy across other Time Inc. properties, including popular franchises such as Fortune’s “Most Powerful Women.”

Money is the nation’s largest personal finance publication, with a print audience of 6.8 million. Money.com re-launced in June 2014 and is part of the TIME Digital Network. Since launch, Money has seen an average 38 PERCENT increase in unique visitors each month and reached a record high of nearly 5 million unique visitors in October, a 90 percent increase year over year.

DailyWorth has an audience of more than 2 million women. It has grown 200 percent year over year under the leadership of founder and CEO Amanda Steinberg and editor-in-chief Brooke Siegel.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.