Shira Ovide of The Wall Street Journal writes Thursday on the redesigned Money magazine, which is trying to stem a drop in readers and advertisers.
Ovide writes, “Money’s new look is more sophisticated, with heavier paper stock and breezier, more inviting pages. Gone are the dull charts stuffed with mutual-fund statistics. And a new feature called ‘Money 1st’ offers quick tips to harried readers.
“The Web also is gaining more prominence in its strategy. A new blog called ‘Money’s Two Cents’ is featured on CNNMoney, the online home for CNN television, Fortune and Money, all of which are owned by Time Warner. More blurbs in the magazine will refer readers to the Web site.
“Money’s rivals aren’t sitting still either. Kiplinger’s is building an online calculator to let people figure out how long it will take them to recoup investment losses from the market downturn. SmartMoney has revamped its pages to look less cluttered. It also is sprinkling in livelier features, such as a profile of a 103-year-old fund manager who held the same job during the Depression.”
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