Mike Ayers, the executive editor of Money magazine, writes about its overhauled website.
Ayers writes, “This aesthetic design choice was also implemented into the article page layout, where readers are greeted with magazine-style drop caps at the beginning of each article, and a clutter-free column that delivers the information people want, without distraction.
“As readers experience their favorite articles, noticeable are small details that we’ve woven throughout the site. Some are quite apparent, like the use of coins; some are more subtle, like the running security lines present on actual dollar bills. We call these Money’s ‘waves of wealth,’ which are inspired by the language of bank notes and natural energy curves. They’re designed to make readers feel at ease with the ebbs and flows of their financial journey.
“Money’s new look and feel is the latest of strategic investments into the brand that position us for the next 50 years. In addition to delivering up-to-date news daily, we’ve expanded our resources to include a number of new tools and guides every month that help everyone make smart, educated decisions.”
Read more here.