Categories: OLD Media Moves

MIT Tech Review doubles down on print edition

Marlee Baldridge of Nieman Lab writes about the MIT Technology Review, which is expanding its print version to focus on a single topic.

Baldridge writes, “MIT Tech Review recently rebranded its print edition from just a collection of articles, into a product that doesn’t simply republish content that was posted online a month later, but has its own attitude and way of telling stories.

“‘When you publish six times a year, you really can’t pretend you’re doing your audience any favors putting all this stuff into a print format,’ said Elizabeth Bramson-Boudreau, CEO and publisher of MIT Tech Review.

“A print subscription, including online access, to MIT Tech Review is $29.95 per year. A three-month online-only subscription is $9.99. A single digital version of the print issue is $6.99. The ‘Insider Plus’ package — print, digital, and a discount on events, plus an ad-free online experience — is $79.95 per year, and Bramson-Boudreau, who has been leading the publication for a little more than a year, felt that a more ‘compelling’ argument was needed to convince reader to pay for that package. Hence the redesign and rebrand.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.