Categories: OLD Media Moves

Misleading headlines drive him crazy

TheStreet.com’s Marek Fuchs points out a few headlines from recent business news stories that don’t necessarily convey what the story is about.

Fuchs wrote, “Take a recent Reuters headline that got a lot of play … puh-lease. ‘Fed’s Yellen says economic downturn possible,’ yelled Reuters.

“The headline is at once declarative and incredibly weak. San Francisco Federal Reserve President Janet Yellen said this weekend that a recession was possible. But, of course, anything is possible — and possible is a long way from probable.

“But The Business Press Maven, who is anything but subtle, is not here to parse words. Besides, we just went through the whole possible/probable debate, thanks to Alan Greenspan’s rantings and recantations. I’m looking at the big and undeniable spread between what Yellen said and what Reuters yelled in the headline.

“Yellen did say that there was ‘potential’ for a downturn, which Reuters put near the top of the article right next to the — oy, there they go again — contention that the economy grew at a 1.3% rate in the first quarter, without mentioning the fact that this number is due to be revised twice and that, in the past, these frequent revisions have raised this first estimate by a factor of 50%.”

Read more here

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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