Milwaukee Business Journal reporter Olivia Barrow has been named one of LinkedIn’s top writers for 2015 based on her level of reader engagement and fast follower growth.
Dan Roth, the executive editor of LinkedIn, wrote that Barrow “gives readers a behind-the-scenes take into producing a major story and shares her own thoughts on the future of news.” She has more than 2,000 followers on LinkedIn.
Barrow began writing on LinkedIn earlier this year after moving from the Dayton Business Journal to the Milwaukee paper. She covers manufacturing.
In an email to Talking Biz News, Barrow wrote:
I started blogging on LinkedIn about media trends and life as a young professional about three months ago because I found I had a lot to say that wasn’t appropriate for the MBJ.
Thanks to exposure from some third party sites (Dayton.com, your blog) I got some good traction right away, and LinkedIn began to help boost my stories to a wider audience through their LinkedIn Pulse recommendation engine.
Some of my posts get upwards of 45,000 views within the first few days, and it’s helping me meet interesting people (both online and in person as it has lead to several meetings with Milwaukeeans) and build up my follower base on LinkedIn.
