Erik Sass of Media Daily News reports that Microsoft Corp. has agreed to be a sponsor for “Nightly Business Report,” the daily business news show on PBS.
“Microsoft’s Web site sponsor identification links to its landing page for business software and services, with brief case studies and testimonials from companies like Coca-Cola and BP.
“The deal makes Microsoft the second big corporate sponsor enlisted by ‘NBR’ in recent months, following ExxonMobil, which signed up in June 2008. Both join premiere sponsor Franklin Templeton Investments, which has sponsored NBR for two decades.
“Microsoft will be the show’s first sponsor from the tech category since 2002, when Compaq’s Digital Equipment Corp. pulled out.”
Read more here.
Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…
This position will be Hybrid in the office/market 3 days per week, and those days…
The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…
The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…
Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…
Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…