Categories: OLD Media Moves

Microsoft to sponsor PBS' "Nightly Business Report"

Erik Sass of Media Daily News reports that Microsoft Corp. has agreed to be a sponsor for “Nightly Business Report,” the daily business news show on PBS.

Sass writes, “The deal gives Microsoft placement on the popular business news show with on-air sponsor credits as well as sponsor identification on the program’s Web site PBS.org.

“Microsoft’s Web site sponsor identification links to its landing page for business software and services, with brief case studies and testimonials from companies like Coca-Cola and BP.

“The deal makes Microsoft the second big corporate sponsor enlisted by ‘NBR’ in recent months, following ExxonMobil, which signed up in June 2008. Both join premiere sponsor Franklin Templeton Investments, which has sponsored NBR for two decades.

“Microsoft will be the show’s first sponsor from the tech category since 2002, when Compaq’s Digital Equipment Corp. pulled out.”