Categories: OLD Media Moves

Microsoft to provide ads for CNBC.com

Reuters reports Monday that Microsoft will be the exclusive provider of display and contextual advertising for the Web site of business news channel CNBC.

Reuters stated, “The agreement takes effect immediately, with Microsoft delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Display ads will start in March.

“CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a ‘high-quality’ audience that advertisers are eager to reach.

“Microsoft has struck similar advertising syndication deals with Digg.com, a site that lets readers recommend articles to others, and social networking site Facebook.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • Who cares...? Just like MSNBC...another disaster train is coming...It’s going hit you…move…run…run…!
    Why? None in Microsoft figures out this disaster coming…I guess it has too much money to waste…!

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