Categories: OLD Media Moves

Micklethwait explains changes to Bloomberg’s website

Bloomberg editor in chief John Micklethwait posted on Wednesday about the redesign of Bloomberg.com and its new paywall.

Micklethwait writes, “We’re launching a subscription business for Bloomberg Digital, with a redesigned website, a twice-daily regional newsletter and a host of other new features. And it deserves a brief explanation.

“We have given Bloomberg.com a cleaner look and simplified our consumer app. We have also expanded our in-depth reporting in areas that we think you will appreciate—from economics and deals to wealth and opinion. You can now get text-to-audio that will read the news to you. To start your day, you can get The Bloomberg Open, a virtual newspaper delivered straight to your phone; and as you leave work, you will receive The Bloomberg Close. Both these newsletters will come in three regional editions — Europe, Asia and the Americas.

“Our paywall will be a metered one. At launch, you can view 10 articles each month at no charge, as well as 30 minutes of the Bloomberg TV livestream daily. After 10 articles, we will ask you to become a digital subscriber. You can find detailed information at www.bloomberg.com/help.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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