Publisher Ken Neill made the announcement at the magazine’s annual CEO of the Year Awards luncheon held at Memphis Botanic Gardens.
The regional business-to-business publication, originally launched in 2006, has gone through an evolution over the past decade, beginning life as Memphis Business Quarterly before going to its current publication schedule of six times a year in 2012.
“The new name evokes a new outlook,” says Richard Alley, editor of Inside Memphis Business. “We’re looking to be more engaged with the business community of Memphis and to bring its leaders and experts in on the discussion. Conversely, we’ll be taking a closer look at those industries and their leaders, getting inside to tell their stories, spotlight best practices, and learn what it is that makes them tick.”
The magazine will also cover more closely with area nonprofits and the world of philanthropy. Along with the name change and redesign of the layout in the February/March issue, the magazine has unveiled its “Dig Deep for Memphis” campaign, working with local nonprofits and the companies that support them to raise awareness for both.
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