Here is the memo sent to Dow Jones & Co. employees this morning from executive vice president Clare Hart and Todd Larsen, chief operating officer of the consumer media group, about the new “professional edition” of The Wall Street Journal.
“It’s taken a talented team of professionals from across the company to envision and build this new product. When many companies are retrenching and waiting out the recession, Dow Jones has chosen to invest in new products and chart a new direction.
“The team was led by Daniel Bernard, chief product officer, The Wall Street Journal Digital Network, Brigitte Ricou-Bellan, vice president and managing director, Researcher & Knowledge Worker Solutions, Alan Murray, deputy managing editor and executive editor, online for The Wall Street Journal and Premal Parikh, director, application development for the Wall Street Journal Digital Network. Among many other contributors, it included Darren McDermott, David Chivers, Ryan Warren, Ted Dickinson, Laura Holder, Brandon Whightsel, Sharon Denning, Raj Bahl, Doug Reiter, Fred Nix, Chris Boyd, Lee Cookson, Sarah Barnaby, Jim Skelly, John Costanzo, Norm Gorcys, Chris Nelligan, Pete Kostakis, Gene Hsiao, Klas Uden, Philip Fertick, Julia Mair and Millicent Holcomb.
“Designed specifically for business professionals, The Wall Street Journal Professional Edition allows subscribers to stay on top of the day’s news while also monitoring focused in-depth news and information about industries, companies, and people affecting their business. It builds on The Wall Street Journal Online’s intuitive design, enriching it with unique content and functionality, including:Â
The product will be rolled out to U.S. consumers on Nov. 2. Until then, the company is asking Dow Jones employees to check out the product and provide feedback.
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First, this memo gets a D+, at best, for clarity.
Second, um, isn't business news what I was paying for as a WSJ reader in the first place? Is this a digital product? I'm lost as to exactly what's going to be in front of my eyes when I see the 'pro' product. And a 'pro' anything sounds like something Adobe Software should put out.