Categories: OLD Media Moves

Marketwatch launches redesign aimed at raising profile

Robert MacMillan of Reuters writes about Marketwatch‘s redesign, which was launched on Tuesday and aims to put it on the same level as its Dow Jones & Co. brethren Dow Jones Newswires and The Wall Street Journal.

MacMillan writes, “The site will feature new layout, as well as more content, stock quotes on demand, customized data and charts. It will offer breaking news, analysis and market data in automatic updates, similar to news wires such as Bloomberg and Reuters.

“It also plans to refine its focus on markets coverage, increase its technology story coverage, step up its presence overseas in places such as Japan, Israel and Canada and emphasize commentary — a growing trend among news outlets trying to branch out beyond offering ‘commodity’ daily news.

“The move is an attempt to bring in a wider class of advertisers, going beyond the usual financial services firms to include technology and luxury goods makers.”

Read more here.

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