OLD Media Moves

Marketwatch journalists start blogging

June 20, 2006

Marketwatch columnists Herb Greenberg, Bambi Francisco and Frank Barnako have started blogging. Barnako’s blog is called the Media Blog, while Francisco’s is called Bambi’s Blog. Greenberg’s blog is called the Market Blog. All three are accessible from Marketwatch’s home page.

Greenberg writes in the introduction of his blog this week that he expects his posts to be a variety of items and issues.

Greenberg said, “I have no idea how this will evolve, but I expect it to stick with the hallmark of my columns: Not general rehash of what you’ve read, or could have read, elsewhere. And, no, this will not be a replacement to my column. Instead, it will be a complement, and in some cases, be the first step to a full-blown column or my hits on CNBC.

Herb Greenberg“As was the case with me at TheStreet.com, where we had a blog for columnists, this is likely to be the place I go when I have the urge to purge. That means quickly disseminating news or my spin on the news, with blog items blossoming into full-blown columns or items on TV.”

“But this being my blog, I would expect this to go further to include, repeats of what I said on TV, snippets from e-mails, answers to questions, or if I am so inclined while on an upcoming Mediterranean cruise — my take on business at the Grand Bazaar in Istanbul or whether Athens taxi drivers are the cheaters they are reputed to be.”

Read more here.

In a release, Marketwatch general manager Maria Holland said, “Blogs are a very important tool investors use to secure information about stocks they follow. Blogs are a great way for MarketWatch to connect with its audience and get different perspectives from the community. We’ll continue to expand our blogs to provide additional insight and information to our eaders.”

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