Categories: OLD Media Moves

Marketwatch founder joins VC firm

Larry Kramer, who founded the Marketwatch news web site that now belongs to Dow Jones & Co., is joining venture capital firm Polaris Venture Partners, writes Tonya Garcia on PRWeek’s blog.

Garcia wrote, “For PR pros, Kramer thinks the Internet has the potential to dramatically enhance the capabilities ofÂ guerrilla marketing because the Web can reach everyone.

“And final thought about MarketWatch becoming a part of News Corp with the rest of Dow Jones?

“‘When we built [MarketWatch], we imagined it as a multimedia company,’ says Kramer. ‘The crisis in media surrounds the companies that aren’t in multimedia outlets. News Corp is heavily in every form of media.Â I think [MarketWatchâ€™s] future is even brighter.'”

Read more here.Â

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.