Categories: OLD Media Moves

Mansueto leading bidder for struggling Business 2.0 magazine

Keith Kelly of The New York Post is reporting Friday that Joe Mansueto, who already owns Inc. and Fast Company, is apparently the leading bidder to acquire struggling business magazineÂ Business 2.0 from Time Inc.

Kelly wrote, “It is not clear exactly what Mansueto would do with the magazine, although the deal would include a subscriber list of nearly 600,000 names, the brand and Web properties. It is also not clear what would happen to longtime editor Josh Quittner and his San Francisco-based staff.

“Fortune Managing Editor Andy Serwer is said to be interested in poaching some of Business 2.0’s staffers as he girds for battle with Joanne Lipman‘s Portfolio magazine.

“Regardless of the outcome of the negotiations with Mansueto, it now appears that the October issue of Business 2.0 will be the last one published under the Time Inc. name.

“The magazine, which began publishing in 1998, had reached break-even in 2005 but started to slide into the red after that.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.