Mike Antonucci of the San Jose Mercury News writes on his blog about making the change from being aÂ pop culture writer on the feature’s deskÂ for the retail beat in the business department.
Antonucci wrote, “I really donâ€™t know what all the internal dynamics were â€” the beat was open following some recent layoffs â€” and I didnâ€™t dwell much on whether I wanted to make the switch. I just said yes more or less immediately.
“I wanted to be in the Biz section because of its high profile in Silicon Valley, and I knew it was time to do something different (for all the classic reasons regarding new challenges and a change of pace). Knowing Iâ€™d still be doing video podcasts on gaming, as well as blogging, sealed the deal for me motivationally.Â Â
“The retail beat is a big mix of topics, some of which have strong interest to gamers and will lead to crossover posts. For instance, Iâ€™ve already done a couple of stories on toy recalls, and most of the gamers I know are huge fans of storesâ€™ toy aisles. On the other hand, the column I did about shoppersâ€™ complaints about the Gap isnâ€™t the right fit for this space.”
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