OLD Media Moves

Making the switch from features to business

August 22, 2007

Posted by Chris Roush

Mike Antonucci of the San Jose Mercury News writes on his blog about making the change from being a pop culture writer on the feature’s desk for the retail beat in the business department.

San Jose Mercury NewsAntonucci wrote, “I really don’t know what all the internal dynamics were — the beat was open following some recent layoffs — and I didn’t dwell much on whether I wanted to make the switch. I just said yes more or less immediately.

“I wanted to be in the Biz section because of its high profile in Silicon Valley, and I knew it was time to do something different (for all the classic reasons regarding new challenges and a change of pace). Knowing I’d still be doing video podcasts on gaming, as well as blogging, sealed the deal for me motivationally. Â

“The retail beat is a big mix of topics, some of which have strong interest to gamers and will lead to crossover posts. For instance, I’ve already done a couple of stories on toy recalls, and most of the gamers I know are huge fans of stores’ toy aisles. On the other hand, the column I did about shoppers’ complaints about the Gap isn’t the right fit for this space.”

Read more here.

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