OLD Media Moves

Making business news personal

June 28, 2010

Chris Serico of The Journal News in Westchester County, N.Y., writes about Gerri Willis of Fox Business Network and her new personal finance-related show.

Serico writes, ¨Her show, ‘The Willis Report,’ which made its debut on the Fox Business Network this month, interprets national consumer and personal finance issues for regular taxpayers.

“‘I think the show has a lot of potential to grow,’ says Willis, who also contributes to other Fox News programs. ‘And I think Fox Business will grow. I’m just really, really happy there.’

¨After a seven-year stint covering business at CNN, Willis joined the fledgling business network in March. June 7 was the debut of ‘The Willis Report,’ whose host was pleased with the early results.

“‘I felt good about it,’ she says. ‘The creation of the show is the fun part. You’re coming up with something brand new to offer folks. I feel like it’s really in my wheelhouse. This is the show I always wanted to do.'”

Read more here.

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