Categories: OLD Media Moves

Lou Dobbs tops Kudlow for third month in a row

Vikas Shukla of ValueWalk.com writes that Fox Business Network‘s “Lou Dobb’s Tonight” continues to post higher viewership numbers than its CNBC competitor, “The Kudlow Report.”

Shukla writes, “According to the latest Nielsen report for the business networks ratings, Dobbs pulled in 45,000 viewers in the demo (age group 25-54) compared to Kudlow’s 40,000 viewers – a 13 percent advantage for FBN in the 7 PM timeslot.

“The 7 Pm show is crucial for television networks because it is the crucial link between the business shows of the day and primetime programs later in the evening. The report proves yet again that the 23-year old CNBC is slowly losing the market share to Fox Business Network, despite being a dominant player in financial media. Another cause of worry for CNBC is that almost all of its shows are down in the demo and in total viewers.

“In September 2012, Lou Dobbs Tonight had 44,000 viewers in the demo group, 33 percent higher than The Kudlow Report’s 33,000 viewers. In the month of October, Dobbs pulled in 53,000 viewers compared to Kudlow’s 28,000 – an 89 percent lead. It remains to be seen whether the gains for Dobbs show translate to other FBN programs in its ratings race with CNBC.

“In an attempt to improve its ratings, CNBC has decided to bring up seven primetime shows, including Franchised, Fake & Forgeries, American Steel, At Your Service, Outstanding, Venture Men, and Flipping Wars: Vegas.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.