Longtime NY Times biz news staffer Race joins PR firm

Tim Race

Tim Race, a longtime staffer on the New York Times business news desk who left the paper at the end of last year, has joined FleishmanHillard’s New York City office.

Race will serve as a senior level strategist, helping design and shape the editorial approach for clients.

“We’re excited to add Tim to our growing roster of former journalists,” said FleishmanHillard president J.J. Carter in a statement. “His decades leading business coverage will provide us with insight from an editorial perspective that will help deliver fair and balanced stories for our clients.”

His last position at the Times was energy, autos and transportation editor. Before that, Race did a four-year stint as European business editor in London.

He was also business health care editor from January 2004 to April 2010, Monday business editor from April 1998 to January 2004 and technology editor, a position he held from January 1991 to April 1998.

Race has master’s degrees from American University and Bowling Green State University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.