Blogger says Bloomberg’s coverage of Apple is too negative

Neil Cybart, who runs the Above Avalon blog about Apple and is a former Wall Street analyst, is critical of Bloomberg News’ coverage of the company.

Cybart writes, “Bloomberg goes off the rails to say: ‘Finding another hit like the iPhone will be almost impossible.’ Given Bloomberg’s stance, I suggest they read ‘Connecting the Apple Dots,’ the weekly Above Avalon article published after Apple’s September event.

“The writers then go over why Apple finds itself at a disadvantage with every one of its major R&D projects.

“All of this in an article that was supposedly about Apple launching new retail promotions for iPhone.

“Ultimately, Bloomberg is doing a disservice to its readers and viewers. When you yell ‘fire’ at everything, the warning eventually loses its effectiveness.

“My hope is that Bloomberg ratchets down the cynicism and instead gets back to genuine reporting. Skip the sensational headlines and long-winded narratives, and report what is going on.”

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