Dean Takahashi of VentureBeat.com interviewed Fox Business Network anchor Liz Claman about why she has come to Silicon Valley for the past three years to interview tech executives.
Here is an excerpt:
VB: What are some behind-the-scenes observations about setting these talks up and doing the interviews?
LC: First off, every single one of the big names, from the first year we did this, jumped on board. I must say, Intel was the first company to step up to the plate to say, “We’ll host you. Here’s the space, invite anyone you want and take over the place.” We had people parading in… CEOs from every Valley company showing up. We became the hot network to be on.
I recall one of the Valley tech blogs wrote up something to the effect of, “If you’re a CEO who isn’t booked for Fox Business’ “3 Days in the Valley,” fire your PR people.”
I’ll forever be grateful to Intel for recognizing that while Fox Business was the underdog in the world of business networks, they didn’t see that at all. They speak start-up, and they saw potential in us.
This year was a bit of a nail-biter because we had eBay and Intel locked in for locations, and we were in negotiations to go live from Hewlett-Packard for the third day. We were inches from sealing the deal when HP CEO Mark Hurd resigned. I was on the set anchoring my show when the news flashed. I emailed my “3 Days” producer Gary Kaye frantically and said, “Call Yahoo! See if they’ll do it!” I think it was eight minutes later I got a reply back that Yahoo had said, “No problem.” Whew.
Read more here.
