LinkedIn as a business publication

Capital New York interviewed LinkedIn executive editor Dan Roth about the social media’s growing business content presence.

Here is an excerpt:

CAPITAL: Linkedin’s editorial product has come a long way the last couple of years, but I wanted to get the sense of where you want it to be in two years, or five years? How do you want it to evolve?

ROTH: There are a number of different areas. When we think about what the use case is, we want people to start their business day by going to Linkedin, and ensuring that the news they need for the day is on Linkedin. That is the near-term plan. The near-medium term is to that you will never go to a meeting without checking Linkedin beforehand. The people you are going to meet with, what you are meeting about, what they are talking about. These incredible professional insights should all be taking place here. It is not just headlines, we also want the conversations happening here. You don’t just read, you give back.

Read more here.