Jonathan Krim, the technology editor of The Wall Street Journal, was interviewed by Brian Braiker of Digiday about how the paper is handling its split with All Things Digital founders Walt Mossberg and Kara Swisher.
Here is an excerpt:
If you type in AllThingsD.com, it redirects to the new tech vertical. Do you still own the name, and are you going to do anything with that brand going forward?
Yes, we do own it. I think we’re going to retire that specific name.AllThingsD would cover media as well as tech. That doesn’t appear to factor in with the new site.
We have a separate bureau that works on media and advertising issues. We may well feature some of their content. There’s a lot of crossover obviously with tech. But that’s not something my team works on, per se.How are you guys going to differentiate among a very crowded field of tech blogs and journalists?
We have a global reach that no one else has. Technology is a global story. We have a dedicated staff in places like Korea, China, Southeast Asia. We’re adding a full-time dedicated reporter in Israel. We have someone based in Paris; we have London. So we’re uniquely qualified and suited to cover the global tech story in a way that no one else can.
Read more here.
