Reuters blogger Felix Salmon writes about the danger of turning BusinessWeek.com into Time.com in the wake of the hiring of Josh Tyrangiel to be the magazine’s editor after his success in increasing visits and page views at the general interest magaizne.
“The last thing that Bloomberg should ever want to do with BusinessWeek.com is use such tactics. It might make sense for Time.com to operate in the CPM-driven junk-mail paradigm, where revenues rise with pageviews and therefore you maximize the latter to maximize the former. But BusinessWeek’s high-end readers won’t and shouldn’t put up with such shenanigans.
“Tyrangiel’s job at BusinessWeek.com will be to build strong bonds with the readership — to make them loyal readers and to constantly exceed their expectations of what a website can deliver. That will help give Bloomberg the prestige and glory it wants from its consumer-media operations, and will also allow Bloomberg’s business-side staffers to position themselves happily at the high end of the market, selling relationships with readers rather than simply eyeballs-by-the-million.”
Read more here.
Jared Serre, a tax reporter at Law360, is leaving the news organization next month. He…
Lauren Silva Laughlin, U.S. editor of Reuters Breakingviews, sent out the following on Tuesday: I’m…
The Wall Street Journal has hired two new staffers and promoted a current staffer. They…
Fortune magazine has launched "Ask Andy," a bi-weekly advice column for entrepreneurs and start-up founders.…
The Wall Street Journal is looking for a full time senior publishing editor to join…
The Wall Street Journal is looking for an experienced and determined reporter to join our…