Latest Forbes print magazine includes video

Some copies of the May 10 issue of Forbes print magazine have a video inserted into them.

The business magazine partnered with BAE Systems’ Applied Intelligence division on the advertisement. The insert was included in select copies of the May 10, Global Game Changers “special issue.”

The print ad insert features a video player that allows readers to watch a one-minute BAE Systems ad titled “Moments of Truth.”

“The complicated technology was made easy, light to bind and mail, and really adds to the experience for selected Forbes readers,” said Tom Davis, chief marketing officer at Forbes, in a statement.

Nearly 5,000 targeted non-subscribers will receive copies of the magazine with the video player embedded inside the print page. The individuals targeted include top executives and vice presidents at companies identified by BAE Systems as top customer prospects.

A company called Americhip created the technology that allows the videos to play in print.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.