The Knoxville News Sentinel will begin publishing a weekly business newspaper called the Greater Knoxville Business Journal this week. The publication date for the first issue will be in mailboxes by Jan. 17.
The new publication will have a Web site at www.knoxbusinessjournal.com, but as of now, it’s not up and running. (When you click on the link, it takes you to the News Sentinel business section.) The newspaper said that the Web site will be updated daily with AP news.
I couldn’t find anything about whether the paper will share content with the business section of the News Sentinel, or who is staffing the paper. But what I did find was that the weekly paper is in a partnership with the local chamber of commerce to distribute its newsletter within the paper, which bothers me somewhat. What will happen the first time the Business Journal writes a critical article about the chamber?
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Interesting.
I've been involved in three weekly business journal start-ups -- all backed by a daily newspaper, and two of them competing directly with the daily. In each case, the competition made the new kid and the established daily better.
It can be done, if done right.