Categories: OLD Media Moves

Knoxville Business Journal renames itself as Knox.biz

The Knoxville (Tenn.) Business Journal has changed its name to Knox.biz, writes Jack McElroy, executive editor of the Knoxville News Sentinel.

McElroy writes, “But there’s much more to this new brand than a different label.

“Don’t worry, our successful monthly magazine isn’t going away, and it will continue to include the Chamber’s newsletter. We’ll keep publishing the annual Book of Lists, too, and sponsoring high-profile events such as Health Care Heroes and 40 Under 40.

“But with an expanded staff, we’ll also be emphasizing daily digital coverage, including a five-day-a-week newsletter wrapping up the top business news of the day.

“All of our platforms will provide vital business-to-business information, answering the ‘why’ of business issues as Keim promised a decade ago. But there also will be more content to help the up-and-coming business generation thrive, including stories about jobs and careers, personal finance, work-life balance, wellness, even fashion and style.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.