Categories: OLD Media Moves

Kiplinger’s acquires some of Money’s subscribers

Over a third of Money’s print magazine subscribers will now get Kiplinger’s Personal Finance every month, beginning with the August issue, reports Sara Guaglione of Publishers Daily.

Guaglione writes, “Kiplinger has acquired the direct-to-publisher (DTP) subscription file from Money magazine (about 400,000 subscribers), the publication that Meredith Corp. recently decided would no longer have a print publication after its current June/July issue.

“However, some of those DTP subscribers are already subscribed to Kiplinger’s Personal Finance, so the net new subscribers for Kiplinger will be roughly 320,000, according to Denise Elliott, CEO of Kiplinger.

“The deal brings Kiplinger’s subscription base to 920,000. Meredith will continue to own and operate the digital Money brand.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.