Kiplinger relaunches website with mobile-first focus

Personal finance website Kiplinger.com relaunched its website with a mobile-first approach, reports Melynda Fuller of Publishers Daily.

Fuller reports, “‘Our goal was to make sure the new Kiplinger.com reflects much more than just a cosmetic makeover. We effectively started with a blank sheet of paper and made the new site clearer, more attractive, and easier to get around,’ Robert Long, general manager of Kiplinger.com, stated.

“‘Readers will find lots of technical improvements, but more important, we’ve added even more content to help our readers navigate the complex world of personal finance with confidence and ease,’ he noted.

“The site, which first launched in 1996, was designed with clean light pages resulting in faster load times and easier navigation. Launched today, Kiplinger.com claims more than 6 million unique visits per month, with 30 million page views.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.