OLD Media Moves

Kiplinger.com sets traffic record

February 14, 2014

Posted by Chris Roush

Kiplinger.com set a new all-time record for traffic in January, with page views spiking to 25.5 million and unique visitors reaching 3.4 million, according to Omniture.

These gains follow strong gains in 2013 for Kiplinger due to a site redesign and a tablet version.

In 2013, Kiplinger.com saw impressive gains in both audience (up 10 percent from 2012) and page views (up 17 percent).

The site also saw an 80 percent increase in traffic from tablets and a 50 percent increase in traffic from smartphones. Nearly 20 percent of daily traffic came from tablets and mobile devices combined, a growth trend expected to continue this year.

Last year also marked the third year of profitability for Kiplinger.com, with a profit margin of 26 percent and revenues increasing 24 percent over 2012.

“Our continued, rapid growth shows there is a strong appetite among readers for solid, sophisticated personal finance advice, especially tax planning and preparation content, beginning as soon as the holidays are over,” said Doug Harbrecht, director of new media at Kiplinger Washington Editors, in a statement. “Our content is best-in-class, and our readers expect that quality from Kiplinger’s.”

After the launch of the Web site redesign in January 2013, Kiplinger.com experienced its previous record-holding month with 21.9 million page views and 2.9 million unique visitors.

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