Keller hired as Americas head of content at Asset TV

Laura J. Keller, who had been a reporter at Bloomberg News, has been hired by Asset TV as Americas head of content and editor at large.

The spot is a newly created role.

Keller will act as the lead anchor of Asset TV and report to Neil Jeffery, executive vice president and head of Americas.

Keller will also manage talent development for Asset TV, including overseeing on-air talent and guest contributors in the U.S., Canada and Latin America. She will also be responsible for broadening Asset TV’s programming, including making a geographic expansion into Canada and South America.

“I am excited to bring my years of Wall Street reporting experience and contacts to Asset TV,’’ Keller said in a statement. “I look forward to bringing our viewers insightful conversations with premier newsmakers throughout the Americas.”

Keller was previously a reporter at Bloomberg News, where she covered some of the biggest investment and retail banks in the U.S. She was a frequent contributor to Bloomberg programming, including its television and radio networks and its conference series.

Asset TV is an online video platform for investment professionals with a community of 400,000 advisers, pension funds, consultants, family offices and wealth managers across the globe.