Jared Keller, the social media editor fired at Bloomberg Businessweek, has been hired as director of programming at PolicyMic, a news and aggregation startup geared toward millenials, writes Dylan Byers of Politico.
Byers writes, “‘As the homepage continues moving to social and mobile, Jared will lead our efforts to reach young people in the places we get news,’ Jake Horowitz, the site’s co-founder and editor-in-chief, wrote in a statement. ‘He will be develop first-in-class distribution strategies and build a team focused on audience development across platforms, as well as help shape our editorial voice and strategy in the months ahead.’
“Keller has had a rough go of late: This time last year he was fired from Bloomberg after Matthew Keys, a former deputy social media editor at Reuters, tweeted private correspondence in which Keller disparaged his employer (‘I f–king hate it here,’ he wrote.) Keller then went to Al Jazeera America, where he was the victim of a round of layoffs that took place earlier this month.
“Hopefully PolicyMic can offer some stability: ‘Jared brings a wealth of experience to PolicyMic and will have an immediate impact on our efforts to accelerate reach and engagement,’ Horowitz wrote. ‘In addition to his skills, Jared is a great person who will fit in nicely with the culture we’ve built here.'”
Read more here.
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I am amazed that communications firms and media outlets think that social media is a skill and that somehow, younger people are able to "get" tweeting and facebook more than other people.