Categories: OLD Media Moves

Kansas company plans global biz magazine

A company based in Lawrence, Kansas, has plans to launch a global business magazine this summer, reports Chad Lawhorn of the Lawrence Journal-World.

Lawhorn writes, “B the Change Media has opened a Massachusetts Street office, hired seven staff members and plans to launch a magazine, website and other media products with plans for a global audience in June.

“‘We look at business through a different lens,’ said Bryan Welch, chief executive officer of the new company. ‘Our interest is in covering businesses that are doing good in the world.’

“B the Change Media’s promotional materials describe the concept this way: Rolling Stone captured the moment when music became an emblem of identity and an instrument for social change. B the Change Media will do much the same for business.

“‘I believe consumers will move their dollars to companies that they believe are doing good, as soon as they can trust them,’ said Welch. ‘They want to spend their dollars with companies that share their values.’

“Welch has had success in the magazine world before. For 19 years he served as the CEO of Topeka-based Ogden Publications, which publishes large magazines such as Mother Earth News, Grit, Farm Collector and others. Perhaps articles about spring tooth harrows and manure spreaders aren’t your thing, but Ogden has grown into a major employer in Topeka. Welch said the company had about 150 employees when he left last year.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Zeballos-Roig departs Semafor after two years

Semafor economic policy reporter Joseph Zeballos-Roig has left the organization after two years. He previously…

27 seconds ago

Inc.’s Hofman on focusing on entrepreneurs

Russell Sherman of the "Press Profiles" podcast interviewed Mike Hofman, the editor in chief of…

4 mins ago

Dow Jones names new tech leaders

Dow Jones chief technology officer Artem Fishman sent out the following: Team, As we continue…

56 mins ago

Yahoo Finance seeks an executive producer

Yahoo Finance is the world's most-used business and financial digital platform. It offers millions of…

3 hours ago

Entertainment industry reporter Voytko-Best departs Forbes

Lisette Voytko-Best, who covered the entertainment industry for Forbes, has left the publication. Voytko-Best is…

5 hours ago

Dow Jones hires Hancock to cover antitrust in Europe

The Wall Street Journal and Dow Jones have hired Edith Hancock to cover antitrust and competition issues…

6 hours ago