OLD Media Moves

Is the future “innovation journalism”?

May 24, 2011

Posted by Chris Roush

Tom Foremski of ZDnet.com writes about “innovation journalism,” which he says is a form that goes beyond tech or business journalism and has the potential to influence society and government.

Foremski writes, “Mr Nordfors believes that journalism is stuck in silos: a story is either about politics, business, arts, sports, celebrity, etc. Innovation journalism is about reporting stories that cut across these silos and producing a far more valuable form of journalism about an important subject.

“It’s certainly a more fulfilling form of journalism for a reporter, and one that produces a more interesting story for readers. So why don’t we see more of this type of reporting?

“That was a question I was asked by Burton Lee, who gave a presentation about his work in helping countries build centers of innovation, as part of the European Entrepreneurship and Innovation program from Stanford University.

“His talk highlighted the importance of innovation journalism in building self-sustaining innovation ecosystems. Yet newspapers and media the world over, are all compartmentalized in their coverage: it’s either world, local, business, tech, sports, arts, etc, news. Why is that?”

Read more here.

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