Categories: OLD Media Moves

Is Politico getting ready to launch BGOV competitor?

Betsy Rothstein of FishbowlDC.com writes Tuesday that Politico is getting ready to launch a new product called Politico PRO that some people believe will compete against Bloomberg’s new BGOV product.

Rothstein writes, “Sources with first-hand knowledge tell FishbowlDC that Politico does not see Bloomberg News’s BGOV as a competitor and that, in fact, the two companies late last year discussed working together. Politico is selling its new product as reporting on policies, politics and personalities; BGOV is selling its product as more of a data service and analytical tool for investors.

“Politico unveils POLITICO PRO next week.

“Staff was briefed yesterday. FishbowlDC has learned specifics that higher-ups don’t want rolled out yet. 1. The project has more than doubled its early projections for subscribers. 2. We hear the number is several hundred, and soon will top 1000 – lots of Hill and agency officials and staffers. 3. General Electric has signed on as launch sponsor for all three new subscription sites: energy, health care and technology.

“In more competitive details, Politico has hired 29 new editorial writers and editors, more than NJ had for its site-wide relaunch, and more reporters than BGOV has brought aboard for its product. While Politico is believed to be slightly ahead in the race against BGOV, all are anticipated to hire more reporters. Washingtonian is set to run a big piece on this new, hyper-competitive market as early as next issue.”