OLD Media Moves

Is Google about to launch Google Finance?

February 24, 2006

GoogleThat’s the theory being floated at the Search Engine Journal — yes there is such an online publication.

The SEJ reports: “The Google Finance channel or complementary search listings must be highlighting either blog or news stories related to stock ticker symbols. I’m also guessing that Google Finance Groups threads and possibly even Adwords or Google Local Maps may be included.

“Adding more to my theory that Google is soon launching their Finance Channel or Google Finance, the referrals come from computers tracked back to Google.com, IP addresses, & (UK?) which seem to all be Google related in some form.

“When asked about the launch of Google Finance, a Google spokesperson told the Search Engine Journal: ‘We’re always exploring opportunities to expand our offerings, but don’t have anything to announce at this time.’

“Given what I’ve found this morning, I’ll go out on a limb and say that Google Finance is about to launch or is going through some heavy testing.”

What does this mean for business journalism? Another potential outlet for business coverage — and another potential competitor.

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