Investor’s Biz Daily web traffic nearly doubles since pandemic

Page views to the Investor’s Business Daily website, Investors.com, have almost doubled since the beginning of the pandemic, according to the business newspaper.

Page views have grown from just over 16 million to nearly 31 million (30,760,027), and unique site visitors are up more than 50% from pre-COVID levels.

In addition, IBD live, which enables subscribers to join IBD’s team of analysts and market experts in a live, interactive broadcast at the start of trading each day, has grown subscriptions by 253% during the pandemic.

“Because we diversified our product strategy, becoming less reliant on ad revenue, we remain well-positioned to focus on delivering high value and outstanding educational resources to help people succeed at every stage of their investing lives, even amid the chaos of today,” said President Jerry Ferrara in a statement.

Since the start of COVID, the average number of Investor’s Business Daily webinar registrations has increased by 40% to an average registration of 16,218, while the show rate has increased by over 20%. Additionally, year-over-year webinar registrations have increased by 70%.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.