Categories: OLD Media Moves

Investor puts $700,000 into FitSmallBusiness.com

Tech startup investor Lighter Capital has put $700,000 into FitSmallBusiness.com, a online publication covering small business news.

The website has a monthly readership of more than 1.5 million and a staff of more than 20 full-time writers and editors.

“In an era where many publications are struggling to find a model that works, FitSmallBusiness is on a countervailing path, building an avid readership and a fast-growing organization that has only scratched the surface in terms of reaching its full revenue potential,” said BJ Lackland, CEO of Lighter Capital, in a statement.

In the second half of 2018, FitSmallBusiness.com more than doubled the number of full-time employees and contractors, from 60 to over 130, adding staffers in editorial, marketing, and business development.

FitSmallBusiness.com also built out its senior management team, hiring Eric Noe as chief content officer and editor-in-chief.  Noe was formerly the managing editor of ABCNews.com.

Additionally, the publication hired Adrienne Coopera as chief people officer and Daniel Kamen as chief marketing officer.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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