Categories: OLD Media Moves

Interviewing the boss, and letting him off easy

TheStreet.com media critic Marek Fuchs believes that CNBC anchor Joe Kernen let GE CEO Jeffrey Immelt off easy earlier this week when the company lowered its growth projections next year to 10 percent from 13 percent.

GE, by the way, is the parent company of CNBC.

Immelt wrote, “General Electric cut its 2008 earnings numbers this week, plain and simple. No great shame. International sales are still kicking it. They were saying that they would grow by about 13% and trimmed it to 10%, $2.42 a share, citing the tepid national economy.

“Again: no great shame, but here is the accurate rub. The Wall Street Journal, like TheStreet.com and many others, got it right with its headline: GE Says U.S. Slowdown Will Curb Profits: Immelt Sees Global Sales Boosting Earnings 10%, Short of Most Forecasts. And lead: ‘Chairman Jeffrey Immelt said a slowing U.S. economy would crimp the conglomerate’s earnings next year.’

“Kernen introduced the 10% number vs. S&P earnings growth of ‘just 5% to 6%.’ But, uh, what about the old 13%, which is really all that matters to GE shareholders? He then quoted Immelt’s previous statement about how the 10% was ‘in the bag, we can do this.’ But, again, what about the 13% that they apparently couldn’t do?

“Not a huge deal and understandable, considering the economy. But to not mention it? Say it ain’t so, Joe. How ironic, huh, that my say-it-ain’t-so moment this week wasn’t about steroids. As I said, I really liked Kernen. How innocent were those days?”

Read more here.Â

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • Joe is the best CNBC on air personality they have because he is the counterweight to a network dominated by liberals who don’t have a clue. I saw the interview and thought Joe did as well as anyone could be expected to do when speaking to their ultimate corporate boss. It’s a clear conflict of interest for CNBC to promote GE and they do it all the time by omitting negative news about NBC and GE. You never hear how bad NBC is doing unless you listen to Jay Leno making a joking reference to NBC downward spiral. CNBC seems to have improved their act (brought some balance to the reporting) in the face of the new competition. Maybe they should promote their CNBC president to replace Zucker. For example, CNBC (thanks to Joe’s interview) and Fox are the only two places you will hear an occasional scientists that does not agree with the dooms day predictions of the man made global warming. It’s become a religious experience for the Main Stream Media, a faith that is beyond debate and rational discourse.

    I also have sold my GE stock because management seems out of touch and the stock has gone nowhere for about 5 years.

    Comment by Steve L

  • Mr.Immelt,had a terrible cold and Mr. Kernen,did not wish to have him talking too much..My dividend check will miss 900 by a few pennies......rr

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