Categories: OLD Media Moves

Institutional Investor scraps print and will become digital only

Institutional Investor announced Thursday that it is scrapping its print edition and will move to an all-digital content platform on April 1.

Fred Lambert and Maneet Ahuja of CNBC.com report, “‘We just felt like it was the right time for II to move out of print,’ Chairman and CEO Diane Alfano said in a phone interview. ‘We’re seeing a real increase in our digital engagement and digital sales.’

“Alfano said that digital sales and online readership have risen 44 percent and 20 percent, respectively, over the past year. Print, meanwhile, accounts for just 5 percent of the company’s overall business.

“Institutional Investor Alpha, a sister publication of Institutional Investor that’s published quarterly, will also become an all-digital publication.

“The move will lead to layoffs ranging in the single digits, Alfano noted. But Kip McDaniel, chief content officer at Institutional Investor, said, ‘The core editorial team will remain intact.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.