Institutional Investor is combining with Alpha

Institutional Investor is combining with Alpha, its publication that covered alternative and long-only asset management.

Chief content officer Kip McDaniel writes, “When Alpha was founded nearly 20 years ago, its separation fromInstitutional Investor made sense. Although well-known to wealthy individuals, family offices, and a select group of endowments and foundations, the world of hedge funds was opaque, exciting, and new. To cover it editorially, it made sense to separate it out from the very institutionalized Institutional Investor. Think of it as a journalistic skunkworks.

“That logic no longer holds.

“Alternative managers, including hedge funds, have become a mainstay of almost all institutional portfolios. (Many of these alternative managers, in fact, have broadened their offerings so substantially that they are almost indiscernible from more old-school firms.)

“Asset allocators – the bedrock of the asset management industrial complex – increasingly view their managers as solutions providers and partners, regardless of whether they carry the label of ‘alternative.’”

Read more here.