Inside the new Bloomberg Insider

Erik Maza of Women’s Wear Daily takes a look Tuesday at the new Bloomberg Insider magazine being produced for the political conventions.

Maza writes, “It is meant to ‘elevate the visibility of Bloomberg and showcase all the various resources we have,’ said Insider editor Tim Franklin.

“Franklin pointed out BGov is relatively new — it launched last January — and needs the exposure.

“‘It’s one thing to have a Web site or an app; it’s another to put a printed copy under someone’s nose,’ he said.

“Bloomberg has printed 15,000 copies, with 10,000 of them distributed free of charge at each convention, and the rest in Washington.

“While some publications lay off staff and cut budgets and frequency, Bloomberg, Reuters and Politico have expanded hiring to supply these lucrative subscription services. Bloomberg alone has 1,600 staffers in Washington.

“BNA and BGov, as it’s dubbed internally, both provide specialized data and analysis to lobbyists, policy wonks and other Beltway geeks, and View is an opinion site that counts Michael Kinsley and Jeffrey Goldberg as columnists, similar to Reuters’ Breakingviews. Politico Pro offers tradelike coverage of the military and the energy sectors.”

Read more here.